Managing Referrals
Track referrals, conversions, and commission payments.
Learn how to track your referrals, understand conversion stages, and maximize your commission earnings.
Understanding Referrals
A referral is tracked when someone:
- Clicks your unique referral link
- Creates an Iwelabi account
- The referral is attributed to you
Referral Journey
Click → Signup → Trial → Subscription → Commission
Stage 1: Click
Someone clicks your link. This is recorded even if they don't sign up immediately.
Stage 2: Signup
They create an account. Now they're your referral!
Stage 3: Trial
They start a free trial (if applicable).
Stage 4: Subscription
They convert to a paid subscription. 🎉
Stage 5: Commission
Your commission is calculated and added to your balance.
Tracking Your Referrals
Referral List
View all referrals in Dashboard → Referrals:
| Info | Details |
|---|---|
| Date Joined | When they signed up |
| Status | Current subscription status |
| Plan | Their subscription plan |
| Lifetime Value | Total they've paid |
| Your Commission | What you've earned |
Referral Statuses
| Status | Meaning | Commission |
|---|---|---|
| Pending | Just signed up | Not yet |
| Trial | On free trial | Not yet |
| Active | Paying subscriber | ✅ Earning |
| Paused | Subscription paused | Paused |
| Cancelled | Subscription ended | Stopped |
| Churned | Left platform | Stopped |
Commission Calculation
How Commission Works
Commission = Subscription Amount × Commission Rate
Example:
- User subscribes to ₦5,000/month plan
- Your commission rate is 15%
- You earn ₦750 per month
Recurring Commissions
You earn on EVERY renewal, not just the first payment!
As long as your referral stays subscribed, you continue earning.
Commission Timeline
| Event | When Commission Hits |
|---|---|
| Initial Payment | Within 24 hours |
| Renewal | On renewal date |
| Upgrade | Difference on upgrade |
| Annual | Full amount at once |
Cookie Duration
When someone clicks your link:
- A 30-day cookie is set
- If they sign up within 30 days, you get credit
- Cookie refreshes on each click
Conversion Tips
Increase Signups
- Target the right audience (parents, teachers)
- Highlight the free trial
- Share genuine testimonials
- Show the app in action
Increase Conversions
- Emphasize unique features
- Address common objections
- Remind trial users before expiry
- Share success stories
Reduce Churn
Help referrals get value:
- Share tips on using the app
- Recommend favorite books
- Encourage parent dashboard usage
- Be available for questions
Handling Issues
Missing Referral
If someone signed up but isn't showing:
- Confirm they used your link
- Check if cookie was blocked
- Contact support with details
Disputed Commission
If commission seems wrong:
- Check the transaction details
- Verify the plan and rate
- Contact affiliate support
Best Practices
Successful affiliates do these things
- Build trust first - Don't just sell, educate
- Be transparent - Disclose affiliate relationship
- Follow up - Check in with referrals
- Track everything - Use campaign parameters
- Test and optimize - Try different messages